
Did you know?
Pentatonix's popularity started with one YouTube video.
It's high time you showed what you can do!

This Is What a Modern Choir Looks Like
"Is this that YouTube choir?" is probably the funniest comment one choir conductor told us they received. The conductor couldn't believe how much making the video brought fame, activity, and eager new choir members to the choir. A small school choir had become the coolest group in the whole school.
A joint article by FMQ and Sulasol in 2025 reported that music videos made by choirs are clearly on the rise. Videos have now become a clear part of the modern choir. A video is the best business card and a great way to advance technically, gain visibility, and increase concert sales — whether you're a choir, ensemble, or band.
We want to make this possible for as many as possible.
Examples
Unelmat
Lapsi- ja Nuorisokuoro Vivace
Authors: Mia Makaroff, Petteri Salmi, Vivacen Kuorolaiset, Kristofer Söderström
Nää Maat
Leticia Kuorot
2025 - Music Video of the Year
(Gramex's signature award)
Sulasol Choir Gala 2025
Authors: Antti Kleemola, Saara Kemppainen, Hannu Korkeamäki, Joona Lukala
Lumimaa
Lumen Laulu
2025 - Mulle Tärkee Projekti (Sodankylä)
Authors: Lumen Laulu children's youth choir (academic year 2024-2025), Saara Lilja, Mia Makaroff, Petteri Salmi, Jukka Hannula
It's so stress-free to work with Krisu and the whole team! They know how to think and plan things down to the smallest detail. The projects are scheduled in advance and they stick to the schedules. Krisu has great interaction skills with people of all ages.
He is also a phenomenal visionary and dares to throw himself into implementing even the wildest plans with his team. When I myself have been focusing on the sound, it has been wonderful to be able to trust that the filming team will do their part. And what's best: the end result has surprised everyone time and time again with its magnificence!
Saara Kemppainen
Choir conductor - Leticia
It has been natural to work on music video projects with Kristofer. He takes on tasks with enthusiasm, does the job with quality, generates ideas and inspires, and gets along great with collaborators of all ages and backgrounds. Scheduling and planning work. The end result has always been better than we could have imagined. And Kriso is an ace with children!
Mia Makaroff
Choir conductor - Vivace kuorot

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